by Dan Keelan | Jul 20, 2024 | Marketing, SMB
Small to mid-sized companies often lack the resources for a dedicated marketing team. Leaders of these businesses might be tempted take on their own marketing, or pawn it off on an existing employee. Can working with an outside marketing agency give you the experience...
by Dan Keelan | Jun 21, 2024 | Marketing, Strategy
The world is a complex place. Change can be driven by shifts in politics, the ups and downs of business, or the ways that people communicate. This makes some people crazy while others thrive. The world of marketing is no exception. If you know a lot about your...
by Dan Keelan | May 30, 2024 | Leadership, Marketing, Strategy
According to Peter Drucker, “The task of leadership is to create an alignment of strengths in ways that make weaknesses irrelevant.” When this is true, it is a case study about the importance of your organization’s being aligned. Overcoming your own weaknesses...
by Dan Keelan | Apr 9, 2024 | SMB, Technology
Small and medium-sized businesses are the backbone of the US economy, driving employment, innovation, local development, and economic diversity. If you are part of an SMB, you should be proud – you and your organization can take credit for things like: Job...
by Dan Keelan | Mar 21, 2024 | Leadership, Uncategorized
March is Women’s History Month. Everybody should recognize and congratulate leading women, especially the entrepreneurs among us who create business opportunities that benefit everybody. Laura Abler One important way we can advance the...
by Dan Keelan | Jan 13, 2024 | Media, Technology
Launched in 2022, ChatGPT is an AI-powered chatbot created by OpenAI. The tool has been in the news lately because it is able to answer questions, generate code, translate, calculate, and write prose. To offer our readers an introduction to the topic, we asked chatGPT...
by Dan Keelan | Nov 12, 2023 | Marketing, SMB, Strategy
Is your sales process effective and efficient? Or is it missing critical factors that could help accelerate your sales growth? If you aren’t sure how to answer these questions, your sales process – and your company’s overall sales performance – could suffer. Here’s a...
by Dan Keelan | Oct 1, 2023 | Leadership, SMB, Technology
Whether you are thinking about how to help your employees grow, or trying to make yourself better at what you do, you have to recognize one of your most important assignments: thriving in an era of constant change. Managing your career and supporting others is an even...
by Dan Keelan | Sep 4, 2023 | Agency, Leadership, Marketing
Marketing, Media, and Publishing challenge us because they are constantly changing. So, our skills and experience, while very important, must be matched with a set of beliefs and actions that focus on future success. To be successful at working in a changing industry...
by Dan Keelan | Jul 12, 2023 | Leadership, Strategy
James Clear’s Atomic Habits is an excellent guide for anybody looking for a path to more success. In addition to its value for individuals, I believe it has more power when the principles are applied to any organization. Simply put, Atomic...
